Why Ladd Research Group

• We focus on one area and are experts in it – healthcare.
• We are able to engage with physicians and other key stakeholders on a highly professional level.
• Our strong industry knowledge enables us to hit the ground running on every project.

"Ladd Research Group is a top-notch vendor whose unique set of skills makes their services invaluable to our organization.  Their strong industry knowledge allows them to hit the ground running on every project, and their qualitative expertise means we get a high quality research result every time."

– Boston Scientific

• We have a breadth and depth of experience that extends well beyond marketing research.
• Seasoned consultants with prior experience (some at executive levels) across multiple business functions:
• Product/brand marketing
• Sales
• Advertising
• New product development
• Business development
• Other suppliers may be able to tell you what the respondent said;  we know the key is telling you what that means to your business.  

"Thank you for the excellent job with our interviews. I have seen many one on ones but between your knowledge of the industry and your perceptiveness about what we are looking for vs. what the interviewees were saying, you were able to probe in just the right places. I was very impressed."

- Smith & Nephew

• No two projects are alike – we develop the right plan for each project.
• Our style of interviewing is adaptable – we can be as creative or technical as the project requires.
• We offer flexibility and turn-around time that other firms often simply cannot provide.
• Each report is created specifically for the project at hand, no “cookie-cutter templates” or “cut and paste” recommendations.

"You did a great job and we learned more than we thought we would with this project. Others are also raving about you and your work, how quickly you got up to speed on the complexity of the project and how cognizant of the bigger picture you are, as well as your openness to changes in direction."

- Bayer Healthcare.

• Our approach is to always assemble the best team of experts, hand-picked to address your business questions.  
• We believe that two heads are better than one, so we work in QualTeams.
• Your dedicated QualTeam is personally involved with every aspect of the project – available when you need them.

"When you are doing qualitative research, you spend a lot of time with the people you hire-and although you want professionalism and expertise, it's also important you like working with those people. Ladd Research Group is first and foremost professional but they are also personable, which makes working them all the more enjoyable."

- Sage Springs Partners