Who We Are

Sally Lund Image

With more than 20 years of global experience in healthcare and pharmaceutical market research, Sally Lund has “seen it, been there, and done that.”  She has literally led the way in setting industry standards for qualitative research in this industry.

Throughout her career, Sally has perfected her skills to understand human motivation and behavior with consumers, providers and healthcare executives. Her openness and respectfulness give respondents immediate confidence to discuss and share on the most sensitive of healthcare issues.  Her passion and assertiveness ensure information is transformed to valued insights for clients.  Sally is generously committed to training and mentoring rising talent in qualitative research technique.

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Ladd Research Group has assembled a dedicated team of professionals who bring to the company over 30+ combined years of product/brand marketing, sales and advertising in addition to 30+ years of marketing research expertise.

"Sally knew  how to get just the information we needed from these specialists so we could tell our story more clearly."

– Merck

"Ladd Research Group is very accomplished in moderating, making the respondents feel comfortable while getting what is needed from them.  They were always responsive and proactive in our interactions.  Their reporting and analysis of the qualitative data was excellent. I will definitely use Ladd Research Group again in the future."

– Amgen, Inc.