Who We Are

Cheryl Ladd Image

Michele Carter is a proven marketing strategist with a record of accomplishments spanning her career as a key member of the senior marketing team in a number of leading medical device companies.

Michele brings to her qualitative projects the unique perspective of a 20-year veteran in the medical device industry, enabling her to engage specialty physicians and senior hospital executives at the highest levels.  Michele’s strengths include her ability to understand critical marketing questions and objectives from the perspective of the key internal stakeholders, turning insights into recommendations and providing strategic solutions to your most challenging business problems. 

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Ladd Research Group has assembled a dedicated team of professionals who bring to the company over 30+ combined years of product/brand marketing, sales and advertising in addition to 30+ years of marketing research expertise.

"Their style of interviewing healthcare professionals is extremely flexible and fluid and enables us to focus on the most pertinent issues, resulting in strong and clear strategic recommendations."

– Boston Scientific