Who We Are
Cheryl Ladd, founder and President of Ladd Research Group, is a veteran market research strategist with a 20+ year career in global healthcare spanning clinical research, as well as both up-stream and down-stream marketing positions.
Cheryl has an industry-wide reputation for delivering research results of only the highest quality. Her ability to obtain insights and provide strategic direction in response to key business questions, regardless of project complexity or challenge, has made her among the most sought after medical device qualitative market researchers in the industry.
Honored for her moderating talents, Cheryl has an exceptional ability to gain the confidence of even the most difficult of respondents and often deploys debate methodologies to elicit out-of-the box thinking, and encourage greater depth in responses.
Cheryl is one of only a small handful of researchers trained on the ODI® method (Outcomes Driven Insight, also known as JOC), which is now employed by a number of global cutting-edge medical device and pharma companies.