Welcome to Ladd Research Group
Ladd Research Group is a qualitative market research and strategy consulting company specializing in healthcare innovations including pharmaceuticals, medical devices, services, and IT solutions.
Our mission is our commitment: To provide our clients with the highest quality insights and strategies they need to identify and capitalize on opportunities. We enable critical business decisions and provide advanced problem solving capabilities.
We are a boutique firm, now in our 14th year, and we are passionate about what we do! We look forward to an opportunity to show you how we are unique!
Our philosophy is that businesses can only be successful when exceptional customer insights are combined with innovative marketing and business strategies and strong industry knowledge. To that end, we offer three core competencies that work synergistically to ensure success:
Ladd Research Group has established an industry-wide reputation for delivering research results of only the highest quality. Our ability to understand critical marketing objectives from the perspective of the key internal stakeholders, combined with our strong industry knowledge enables us to glean relevant insights for our clients and provide actionable strategic recommendations.
Recognizing the critical role strategy plays in success, we work with our clients to create innovative marketing strategies and new business models that enable them to differentiate themselves in a very competitive environment. Through our expertise in disruptive innovation, consumer behavior and diffusion determinants (consumer adoption curves) we are able to generate value propositions that are uniquely tailored to maximize market impact.
At Ladd Research Group, we understand the importance of developing talent within your organization. That’s why we don’t just DO what we do best, we also train your team how to do it themselves. Through a variety of workshop offerings, we teach marketers how to think differently and solve problems.
From insight discovery through commercialization
Our clients trust Ladd Research Group to leverage our core competencies of Qualitative Market Research (Insights) and Strategy/Business Development (Strategy) to identify and capitalize on opportunities at every stage.